Lost in translation: Met Gala's China theme leads to hilarious
Chinese memes
By Zhao Siyuan ( chinadaily.com.cn )
Updated: 2015-05-06 11:54:18
A photoshopped image makes fun of Rihanna's dress by comparing
it to a Chinese-style pancake. The pop singer opted for the dress
tailor-made by Beijing-based designer Guo Pei at the Met Gala in
New York City, May 5, 2015. [Photo/weibo.com]
When Hollywood royalty took to the red carpet at the
Metropolitan Museum of Art's Costume Institute Gala, or Met Gala on
Monday, they may have been earnestly interpreting the Chinese theme
of the event in their bold fashion choices.
But little did they know, their outfits would cause the
Chinese Internet to explode with amusement.
The vast difference between how the outfits were received in
the West as opposed to in China itself goes to show how China gets
"lost in translation" in the West.
Singer Rihanna and actress Sarah Jessica Parker became the
major inspirations for Internet memes that swept social media as
the Chinese Internet passed merciless and creative verdicts on
their outfits – largely seen as examples of "trying too hard" – on
one of the biggest fashion nights of the year.
Rihanna opted for imperial yellow, the royal color of China's
dynastic past, intending to evoke royalty, and completed the whole
look with a sparking tiara that made her look more exotic. Instead,
she reminded Chinese Internet users of one of the most popular
snacks in China – jianbing, or Chinese pancake.
As soon as Rihanna's yellow cape with floral swirls was
revealed, Chinese Internet users instantly came up with remixes
that photoshopped the outfit into a Chinese pancake or a pizza,
inspired by the shape of the dress' long train which required three
staffers to help her walk.
A post on Sina Weibo shows US actress Sarah Jessica Parker's
headdress next to Huanhuan, one of the 2008 Beijing Olympics
mascots. The Sex and The City Actress appeared at the Met Gala
donning the Philip Treacy headdress in New York City, May 5, 2015.
[Photo/weibo.com]
Sex and The City actress Parker didn't do any better. For
Chinese fans of the hit HBO show, she will always be Carrie
Bradshaw, the epitome of chic, metropolitan style. Sex and the
City's Carrie would have reigned at Manhattan's biggest fashion
night, but her over-the-top "Chinese" headdress caused snickers
instead.
Her red headpiece did remind netizens of a Chinese icon,
though perhaps not a particularly elegant one – Huanhuan, one of
the 2008 Beijing Olympics' adorable cartoon mascots.
Chinese theme piqued interest
If not for the China theme, the Manhattan night would only
have commanded the attention of fashion pundits.
Unlike in the West, where their every sartorial move is
scrutinized in the media, even fashion A-listers like Rihanna and
Parker seldom make headlines for their wardrobe decisions as they
are not as well-known here.
It was undoubtedly because their outfits were supposedly
"Chinese" that they garnered this degree of attention on social
media.
A photoshopped image makes fun of Rihanna's dress by comparing
it to a Chinese-style pancake. The pop singer opted for the dress
tailor-made by Beijing-based designer Guo Pei at the Met Gala in
New York City, May 5, 2015. [Photo/weibo.com]
China's two most popular social networking tools -
Twitter-like microblogging site Sina Weibo and instant messaging
app Wechat – were awash with posts explaining basic facts of Met
Gala and snapshots of the red carpet moments.
Ordinary Chinese people may not be able to name any song by
Rihanna, or know anything about her alleged romance with actor
Leonardo DiCaprio, but they could still pitch in to create the
online sensation that made her pancake-like dress one of the
night's most memorable looks.
In keeping with the theme, the exclusive guest list included a
Chinese delegation, comprising of actresses and singers led by Gong
Li and Zhang Ziyi.
The Chinese contingent earned kudos from their countrymen by
dressing "normally", the highest compliment that could be paid to
them on a night dominated by near-nudity and absurdity.
The question of cultural representation
As the frenzy of memes and comments dies down, the massive
misrepresentation of China in the fashion of the night prompts
soul-searching of how, exactly, China should be represented to the
West.
A photoshopped image makes singer Rihanna's dress look like a
pizza. The pop singer opted for the dress tailor-made by
Beijing-based designer Guo Pei at the Met Gala in New York City,
May 5, 2015. [Photo/weibo.com]
After all, the 2015 Met Gala, held at the museum in New York
City, was designed to shed light on Chinese cultural and artistic
influence on fashion with the theme of "China: Through the Looking
Glass".
But can the idea of "China" really be boiled down to sequins,
embroidery and Chinese painting motifs? Is that the extent to which
China's influence on fashion can be seen?
Parker may have an excuse – the mocked headdress was by
non-Chinese Philip Treacy, one of Britain's best known milliners,
but Rihanna wore the sartorial work of Beijing-based designer Guo
Pei.
In contrast with its reception on the Chinese Internet, the
dress actually made Vanity Fair website's best dressed list.
It seems that even a Chinese designer finds it hard to please
her countrymen when presenting the culture of her country to the
West.
That the theme, China: Through the Looking-Glass, references
the 1871 fantasy novel by Lewis Carroll, may give a clue as to how
there came to be such a gap between East and West – the Western
perception of China is still very much filtered through the lens of
fantasy, a wonderland in their own minds, rather than the actual
East Asian country itself.
Related:
Bold and colourful prevail at Met Gala for fashion's big night
out
Met Gala 2015 highlights Chinese influence on fashion
Rihanna in queen's garb shuts down Met Gala carpet
http://www.chinadaily.com.cn/fashion/2015-05/06/content_20635728.htm

